Why would you want a hyper local real estate firm?

The local fancy shmancy real estate firm may be great at putting ads in magazines...that people see until the nurse calls them in for their doctor appointment.    

Does that really make sense?

Why not list your home with the world's largest real estate firm that happens to have the real estate websites with exponentially more traffic than any other?   

That makes sense to me.

Your buyer may be from a few blocks away or they may be from thousands of miles away.    Coldwell Banker is worldwide and will show your home where the buyers are looking - online all over the world.